Built by one of your own
The biggest difference is the one no software company can copy: who's behind it.
- An established American rural business owner built this — not a fresh-out-of-college tech geek, not faceless Big Tech, not an offshore shop. Someone who's actually run businesses out here.
- Bootstrapped and solo. A real person in Colorado who stands behind it — not a venture-funded startup that'll pivot next quarter or get sold off.
- Your success is personal. The advice comes from someone who understands rural business culture, because she lives it.
Tuned to your business
Most tools hand everyone the same checklist. Insights starts with what makes your business yours.
- It capitalizes on your strengths instead of cookie-cutter templates. Every plan, recommendation, and bit of copy is built from your real business — your place, your community, your voice — not a boilerplate everyone else gets too.
- It surfaces local marketing opportunities you won't find elsewhere — your drive-time service area, weather and seasonal moments, local events and happenings. City tools don't even know those exist.
- All your marketing lives in one place — SEO audits, social content, Google Ads, and more — right from your phone, with direct publishing to Facebook and Google.
Honest, and on your side
Here's the part most marketing companies won't put in writing.
- No slick funnels, no high-pressure pitch, and no promises I can't keep. You get the straight story — and a genuinely free tier to see for yourself before you ever pay a dime.
- A real free tier at $0, or one honest $99 a month for the whole toolkit — with no hidden fees, no surprise upsells, and no call center padding your bill.
- On Google Ads especially: I never make a penny off your ad spend. Everyone else makes more when you spend more — I make $99 either way, so the only way I win is by making your budget go further.
- Honest by design. The tools never fabricate data or fake results. If something isn't connected yet or there's nothing to show, they say so plainly.
And it's not just talk.
In a live Google Ads account, a campaign the tool built went head-to-head with expert, hand-built campaigns and won on efficiency — about 5× the impression share and roughly a fifth of the cost per click.
Honest caveats: it's one account, a small sample, the campaign was paused before spending much, and conversion data is still coming in. We'd rather show you the real readout than dress it up.
See the full readoutWhat the options cost
| Option | Examples | Typical cost | What you actually get |
|---|---|---|---|
| Insights ★ | That's us | Free tier at $0, or $99/mo flat for the whole toolkit | Build + optimize, done for you. ~16 tools (SEO, social, ads, local, print), built for rural. Never tiered by your spend. |
| Pro ad tools | WordStream / LocaliQ, Optmyzr, Adzooma | ~$199–$399+/mo (ads only; rises with spend) | A to-do list of recommendations — you do the work. Built for PPC pros, often with a managed-service upsell. |
| Ad agencies | Local & regional digital agencies | 10–20% of ad spend ($1,000+/mo typical) | Done for you, but the fee grows right along with your spend. |
| Google's own AI | AI Max, Performance Max, Ask Advisor | "Free" inside Google Ads | Optimizes for Google's revenue, not yours — a black box you can't really steer. |
| Website & page builders | Wix, Squarespace, GoDaddy, Hostinger, Bluehost | ~$10–$50+/mo | A website — but it won't get you found or do any marketing for you. |
| AI copy generators | Jasper, Hypotenuse, Copy.ai | ~$15–$50+/mo | Writes ad or post copy only — no campaign, no strategy, no local know-how. |
Competitor pricing reflects typical published ranges as of 2026 and varies by plan and ad spend — check each provider for current numbers. Insights stays a flat $99/month.
Feature by feature
| What matters | Insights | Most alternatives |
|---|---|---|
| Built by a rural business owner, not a city software company | Yes | Rarely |
| Built around your business, not a cookie-cutter template | Yes | Same advice for everyone |
| All-in-one: SEO, social, Google Ads, local triggers, print | ~16 tools in one | Usually just one slice |
| Builds the work FOR you (no ad experience needed) | Yes | Most hand you a to-do list |
| Honest pricing — free tier, then flat $99, no hidden fees | Yes | Spend-tiered or % of spend |
| Never earns a penny from your ad spend | Yes | Many profit when you spend more |
| Gets you found — not just a website | Yes | Site builders stop at the site |
| Runs right from your phone | Yes | Varies |
photo by Faye
Who's behind Insights
That's the view from my saddle — the country I call home. I'm Faye, and I run a business out here too.
I built Insights for folks like us: practical, honest, and tuned to how things actually work in a small town. No call center, no city playbook — just a neighbor who's been down the same roads, building from how I really run things out here.
Common questions
Who's behind Insights?
An established American rural business owner — a real person in Colorado who's run businesses out here, not a fresh-out-of-college tech team or a faceless software company. The tools come from someone who understands rural business culture firsthand.
Will I just get the same generic advice everyone else gets?
No. That's the whole point. Every plan, recommendation, and piece of copy is built from your real business — your place, your community, your strengths — instead of a cookie-cutter template. No two businesses get the same answers, because no two are alike.
Does Insights make money when I spend more on ads?
No. Your ad budget goes straight to Google; Insights never takes a cut. It's a flat $99 a month whether you spend $100 or $10,000 — so the only way it wins is by making your budget go further.
Why is Insights cheaper than hiring an ad agency?
Agencies usually charge 10–20% of your ad budget, so their fee climbs as your spend climbs. Insights is a flat $99 a month no matter what you spend — and there's a genuinely free tier to start, with no hidden fees.
Isn't a website builder enough to get customers?
A website builder gives you a site, but a site nobody can find doesn't bring customers. Insights is the layer on top — the SEO, local search, social, and ads that actually get folks to your door.
See it for yourself — free
Run a free 2-minute checkup, or create a free account. Your competitive analysis, growth plan, and Local Pulse are free, no card. And if you'd rather have a real person handle it, that's here too.