Terms of Service

Insights — Last Updated: June 16, 2026

Welcome to Insights. By using this dashboard, you're agreeing to the terms below. I've kept this in plain English — out here, a deal should be easy to understand. This is a legal agreement between you (the "Owner-Operator") and Rural Mountain Media ("I," "me," or "RMM"), a one-person operation based in Fort Collins, Colorado.

0. How Support Works Here — Read This First

I'm going to be straight with you: Insights does not offer traditional customer service. I'm one person running this platform, and I built it to be self-serve by design. Here's what that means in practice — and the three things I've put in place so you're never left hanging:

1. I won't sell you a subscription until I know you can get through Setup.

Before you can subscribe to any paid plan, your Google account and Facebook page must be connected and verified in Site Setup. This isn't a technicality — it's my way of making sure the tools will actually work for you before you spend a dime. If you can't get connected, you won't be charged.

2. 72-hour money-back guarantee — self-serve, no runaround.

If you subscribe, get in, look around, and decide it's not for you — go to Plans & Billing in your dashboard and click "Request Refund." It's fully automated. No email required, no waiting on me. The refund processes immediately and typically appears in your account within 5–10 business days. After 72 hours, subscriptions are non-refundable, but you can cancel any time and keep access through the end of your billing cycle.

3. If you get stuck on setup, I offer a paid consultation — $125, one time only.

First, give the built-in tutorials a try — I've filled Site Setup with step-by-step help, real examples, and "how do I find this?" buttons to make connecting your accounts as painless as I can, and most folks get through on their own. But if you hit a wall, you're never trapped: you choose — cancel your trial at no charge, or book the Site-Setup Consultation and we'll get you connected together on a one-on-one call where I walk you through your Facebook page, Google account, and Google Ads (if you want it). It's a flat $125, one time only — never a subscription, never recurring. Select a time and book here.

1. The Service: A Tool, Not a Magic Wand

Insights is a diagnostic and planning platform built for rural businesses. It provides AI-powered analysis, keyword research, growth roadmaps, a Facebook content development, weather & seasonal marketing nudges, print marketing, and more.

AI Disclaimer: The AI in this platform gives the best recommendations it can based on your real data, but it is not a substitute for professional legal, financial, or tax advice. You're the foreman of your own operation — decisions made based on these insights are ultimately yours.
The "One Website" Rule: Each subscription is tied to one (1) primary website URL. You can change your registered website once every 30 days.

2. Plans & Payment

Free: Competitive Analysis, the 60-Day Web Development Plan, and Local Pulse (weather, local news & seasonal nudges) — no charge, no card required. (Site Setup and account management are free too.)
The Whole Toolkit ($99/mo or $990/yr): Everything else — the SEO Audit, Growth Dashboard, Keyword Targets, Progress Archive, Business Development Plan, Brand Workshop, Referral Program, Google Ads campaign & ad-copy builder, Facebook Content Development, One-Click Facebook Publishing, Territory Map, GBP Intelligence, Holiday Calendar, Seasonal Planner, and Print Marketing Planner. One website per membership.
Agency Plans: Consultant ($199/mo), Agency ($499/mo), and Regional Hub ($999/mo) — for marketers managing multiple clients.
Billing: Subscriptions are billed monthly or annually in advance via Stripe. You are responsible for your own Google Ads spend — ad costs go directly from your Google Ads account to Google. I never touch your ad budget.
72-Hour Money-Back Guarantee: If you subscribe and decide within 72 hours it's not for you, go to Plans & Billing in your dashboard and click "Request Refund." Fully automated — no email needed. Refund processes immediately, typically appears in 5–10 business days. After 72 hours, subscriptions are non-refundable. Cancel any time — you keep access through the end of your paid period.

3. AI Usage

To keep the platform running well for everyone:

AI-powered features (audits, content generation, recommendations) run on your data in real time. Results refresh when you save your configuration.
No Scraping: I reserve the right to suspend accounts showing automated or non-human usage patterns that stress the platform.

4. The "Split-the-Bill" Referral Program

Word-of-mouth is the oldest marketing that still works. Here's how the handshake works:

The Reward: Refer a neighbor who signs up for a paid plan — both of you get 50% off your next month's invoice.
The Cap: Rewards are limited to three (3) successful referrals every six months.
The Rule: Credits apply only after the referred party pays their first full month. Both accounts must be in good standing.

5. Ownership & Data

Your Data: You own your business information. I don't sell it, share it, or use it for anything outside of running your account and improving the platform.
Our Tools: I own the software, the code, and the proprietary logic. You're granted a license to use it — not to copy, scrape, or reverse-engineer it.
Data Deletion: Request a full purge of your data any time via your account settings or by emailing faye@ruralmountainmedia.com.

6. Termination

By You: Cancel any time in Plans & Billing. You keep access through the end of your current billing cycle.
By Me: I reserve the right to suspend accounts that violate these terms — running multiple businesses on one subscription, abusive behavior, or automated scraping.

7. Working With AI, and the Risks Worth Knowing

A lot of folks are uneasy about AI, and I don't blame them one bit. So let me be plain about how it works here and where the edges are — no fine print, no fog.

The AI works for you, not the other way around. It reads your real numbers and hands you a draft — a plan, a post, a list of fixes. You always get the final say. Nothing it writes goes out the door until you read it and choose to use it. There's no bot talking to your customers behind your back.
Nothing posts or spends on its own. No post hits your Facebook page, and no ad goes live, unless you click the button yourself. You set your own ad budget and it flows straight to Google — I never touch it. The tools do the heavy lifting; the decisions stay yours.
AI can be wrong, so treat it like good advice from a neighbor — not gospel. It's built on real data and current best practices and I've tested it hard on my own businesses, but no software is a crystal ball. You know your operation better than any algorithm. If a recommendation feels off, trust your gut — it probably is. None of it is a substitute for professional legal, financial, or tax advice.
Your data isn't training someone else's robot. What you put in here is used to run your account and make your dashboard smarter — nothing more. I don't sell it, share it, or feed it into anybody else's model.
The honest risk, stated plainly. Marketing has no guarantees — not from me, not from any agency, not from anybody who tells you otherwise. The tools can sharpen your aim and save you real time and money, but results depend on your market, your effort, and a hundred things none of us control. That's exactly why I built in the 72-hour money-back guarantee: so you can look around with no leap of faith, and walk away clean if it's not your cup of coffee.

8. Governing Law

Rural Mountain Media is based in Fort Collins, Colorado. Any disputes that can't be settled with a direct conversation will be handled under the laws of the State of Colorado.

Your Agreement

By checking the box and creating an account, you're telling me you've read this, you understand how support works here, and you're ready to get to work.

Questions about these terms? Email me directly at faye@ruralmountainmedia.com