Question 1

What are the requirements I need to use your software?

Accepted Answer

Not much, and chances are you've already got most of it. Here's the short list: a live website (that's the one thing you can't skip — everything else builds on it), a Google account with Google Analytics and Search Console set up for your site, a Facebook business page, and a phone that can take a text for a one-time verification. If you want to run ads, you'll also need a Google Ads account. That's the whole list. There's no software to install and no special equipment — it all runs right in your web browser, on your phone or your computer. If you're missing a piece or two, try the built-in tutorials first — I've worked hard to make setup easy. And if you still can't get connected, you're never stuck: you choose — cancel your trial at no charge, or do a one-time $125 Site-Setup Consultation with me (one time only, never recurring). See "What's the Site-Setup Consultation?" below for how that works.

Question 2

Do I need a website to use Insights?

Accepted Answer

Yes — a live website is the foundation everything else builds on. The platform crawls your site to run your competitive analysis, growth plan, and (with the toolkit) your SEO audit. If you don't have a site yet, I'd suggest setting one up first. If you're not sure where to start, consider having us build one for you. You can set up a free initial consultation at ruralmountainmedia.com/schedule-a-free-consultation/

Question 3

Do I need a Facebook page and Google account before I can subscribe?

Accepted Answer

Yes, and that's intentional. Before you can subscribe to any paid plan, your Google account and Facebook page must be connected in Site Setup. This protects you — I won't charge you for tools that won't work for your situation. If you get stuck during setup, a $125 Site-Setup Consultation is available. Email us to book one.

Question 4

What's the Site-Setup Consultation?

Accepted Answer

It's a one-on-one session where I personally walk you through connecting your Facebook page, Google account, and Google Ads if you want it. Before you book, though — give the built-in tutorials a shot first. I've packed Site Setup with step-by-step help, real examples, and "how do I find this?" buttons right where you need them, so most folks get through it on their own in 20–30 minutes. I've worked hard to make it easy. But if you hit a wall and just can't get connected, you're never stuck: you get to choose — cancel your trial with no charge, or sit down with me and we'll get it set up together. And the consultation is a flat $125, one time only — never a subscription, never recurring. Click here to select a time and book: https://tools.ruralmountainmedia.com/consultation

Question 5

How long does setup take?

Accepted Answer

Most people are through it in 20–30 minutes if their Google and Facebook accounts are ready. You'll enter your business details, connect your accounts, and verify your phone number. After that, hit Save Configuration and your first analysis runs automatically.

Question 6

Can I use it on my phone?

Accepted Answer

Yep — the whole thing works right from your phone. Check your audit, read your plan, see what's happening around town, and push out a post — all from the truck, the field, or behind the counter. No app to download; just open it in your browser.

Question 7

What does it cost?

Accepted Answer

Two simple options, no maze of tiers to puzzle over. Competitive Analysis, the 60-Day Web Development Plan, and Local Pulse (your weather, local news & seasonal marketing nudges) are free — make a free account and see how you stack up against your local competition, no card required. Everything else lives in one place — the whole toolkit — for $99 a month, or $990 a year (that saves you about 17%). No upsells, no add-ons. Less than a tank of gas, and you can cancel any time. Keep an eye out for founding-member launch codes too — you can punch one in right at checkout.

Question 8

What's free, and what's in the whole toolkit?

Accepted Answer

Free, no card needed: Competitive Analysis — see how you stack up against the other folks competing for your customers — the 60-Day Web Development Plan, and Local Pulse (your weather, local news & seasonal marketing nudges). The whole toolkit opens everything else: the full SEO Audit, your growth Dashboard, Keyword Targets, Business Development Plan, Brand Workshop, Referral Program, the 16-week Facebook Content Development with one-click publishing, a Google Ads campaign & ad-copy builder, Territory Map, GBP Intelligence, Holiday triggers that write ready-to-post copy, Seasonal Planner, and Print Marketing. If you'd rather have it all done for you, grab a consultation at ruralmountainmedia.com.

Question 9

Is there a money-back guarantee?

Accepted Answer

Yes. If you sign up and decide within 72 hours it's not for you, go to Plans & Billing in your dashboard and click "Request Refund." It's fully self-serve — no email, no questions, no runaround. The refund processes immediately and typically appears in 5–10 business days. After 72 hours, the toolkit is non-refundable, but you can cancel any time and keep access through the end of your billing cycle.

Question 10

Can I switch between monthly and annual billing?

Accepted Answer

Yes. Head to Plans & Billing and switch any time — proration is handled automatically, so you only ever pay the difference. Annual runs $990 and saves you roughly 17% over paying month to month.

Question 11

Who pays for Google Ads spend?

Accepted Answer

You do — directly to Google. Insights gives you the tools to build and optimize your campaigns, but your ad budget flows straight from your Google Ads account to Google. I never touch your ad spend. Now and then I offer promotional Google Ads credits to new members — keep an eye out for those if you want to test the waters before committing a budget.

Question 12

How does the SEO Audit work?

Accepted Answer

Once your website URL is saved, the platform crawls your site and grades it across 16 criteria — meta tags, heading structure, image alt text, mobile readiness, page speed signals, and more. AI grades each finding and surfaces a prioritized fix list. You can re-run the audit by saving your configuration, though how often a fresh crawl runs depends on your plan — see "How often does the platform re-analyse my site?" below for the specifics.

Question 13

How often does the platform re-analyse my site?

Accepted Answer

There's a refresh window that controls how often a full AI crawl and analysis runs when you save your configuration. On the free tier, that's once every 7 days and up to 5 pages. With the whole toolkit, it's once a day and up to 50 pages. Outside that window, saving your configuration still updates your settings — it just won't re-trigger a full AI crawl until the window reopens. The dashboard always shows how many days remain until your next analysis.

Question 14

What is the 60-Day Web Development Plan?

Accepted Answer

It's an AI-generated, day-by-day roadmap built around your specific business, location, and competitive situation. It tells you exactly what to do over the next two months to improve how you show up online — with tasks you can actually check off.

Question 15

How does the Facebook Content Development work?

Accepted Answer

Once your Facebook page is connected, the planner generates a 16-week content calendar with post ideas tailored to your business and community. You can write the full post copy with one click, add photos, and publish or schedule directly to Facebook — all from within the dashboard.

Question 16

Can I use Google Ads through Insights even if I've never run ads before?

Accepted Answer

Yes, that's exactly who it's built for. The platform walks you through creating campaigns, writing ad copy (AI-generated from your business details), setting budgets, and targeting the zip codes within your drive-time radius. You'll need a Google Ads account, but you don't need any prior experience.

Question 17

What is the Territory Map?

Accepted Answer

It maps your drive-time service area using your real Google Analytics and Search Console geographic data. You can see which communities you're reaching organically — and which ones within your driving range you're not — so you know exactly where to focus your ads and outreach.

Question 18

What are Weather Triggers and Holiday Triggers?

Accepted Answer

These are automated marketing prompts. Your weather, local-news, and seasonal triggers live on the free Local Pulse page — when a weather event or local happening hits (first frost, drought advisory, a fair coming to town), it hands you ready-to-use posts and copy tailored to that moment, no charge. The Holiday Calendar — part of the whole toolkit — does the same for local school breaks, agricultural events, and community occasions. Either way, you get the right message at the right time without having to think about it.

Question 19

What access does Insights have to my Google account?

Accepted Answer

It depends on which Google service we're talking about — and it's worth understanding the difference. For Google Analytics and Google Search Console, access is strictly read-only. I request permission to read your traffic data and search performance. I never write to, post on behalf of, or modify anything in those accounts. Google Business Profile is different. GBP is your public-facing listing on Google Maps and Search — it's designed to be posted to. The GBP Intelligence feature in the whole toolkit connects to your listing to surface performance data, and eventually will allow you to publish GBP posts and updates directly from the dashboard. When that's enabled, you'll be explicitly granting write access to your GBP listing only — not to Analytics, Search Console, or any other Google account.

Question 20

What access does Insights have to my Facebook page?

Accepted Answer

RMM manages your Facebook page through a Business Portfolio partnership — you grant manager access through your own Facebook Business settings. You stay the owner. You can revoke access any time from your own Facebook settings. As for content — nothing ever posts to your page without you initiating it. The Facebook Content Development generates post ideas and writes the copy, but you review everything before it goes live. You click the button. You choose the date and time. It's your page and your voice; the platform just does the heavy lifting so you're not staring at a blank screen every week.

Question 21

Is it risky to put Google tracking tags on my website?

Accepted Answer

It's a fair thing to wonder about, and the honest answer is no. A Google tag is just a small, standard snippet of code that nearly every business website on the internet already runs. It won't slow your site down in any way folks would notice, it doesn't change how your site looks or works, and it can't harm your site or hand anyone control of it. All it does is let Google Analytics count visits so you can see how folks found you. If you ever want it gone, it comes right back out — no trace left behind. Millions of sites run these tags every day; yours would be in good company.

Question 22

Is it safe to connect my Google and Facebook accounts?

Accepted Answer

Yes, and here's exactly why. For Google Analytics and Search Console, I only ask for read-only access — I can look at your numbers, but I can't change a thing, post anything, or reach any other part of your Google account. Your Facebook page connects through Facebook's own Business settings, where you stay the owner and grant me manager access — and nothing posts to your page unless you click the button yourself. Every connection runs over a secure, encrypted link, your passwords are never shared with me (Google and Facebook handle the sign-in directly on their own pages), and you can pull the plug on any connection any time from your own Google or Facebook settings. I built it this way on purpose: you keep the keys, I just get a window to read the numbers that help you grow.

Question 23

Do you sell my data?

Accepted Answer

No. Your business data powers your dashboard and nothing else. I don't sell it, share it with third parties, or use it for advertising of any kind.

Question 24

Can I delete my data?

Accepted Answer

Yes, any time. You can delete your account and permanently purge all your data directly from https://tools.ruralmountainmedia.com/settings — scroll to the bottom of the page and you'll find the option there.

Question 25

How do I get help if something isn't working?

Accepted Answer

Insights is a self-serve platform — most questions are answered in the tool itself or in these FAQs. If you're stuck during setup specifically, the $125 Site-Setup Consultation is designed for exactly that. For account or billing issues, email us.

Question 26

Is there a phone number I can call?

Accepted Answer

Honestly? No — and that's exactly how I keep the whole toolkit at $99 instead of the $1,000-plus an agency charges. No call center, no hold music, no account managers padding your bill. I built this to be self-serve on purpose, so 99% of what you need is right here in these FAQs or built right into the tool, where you need it. It's still just me — a real person in Colorado who built this thing and stands behind it. I'd just rather pour my time into making the tools answer your questions than staff a phone line you'd end up paying for.

Question 27

What if the AI gives me bad advice?

Accepted Answer

The AI is trained on real data and current best practices, but it's a tool — not a guarantee. You know your business better than any algorithm. Treat the recommendations as a solid starting point and apply your own judgment. If something seems off, it probably is. That said — I built these tools to save rural business owners real time and real money, and I've tested them extensively with my own businesses and with clients before opening them up to anyone else. I believe in what's here. That's why the 72-hour money-back guarantee exists — not because I expect you to need it, but because I want you to sign up with confidence, not a leap of faith.

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