What makes Insights different?
Most marketing tools are cookie-cutter — the same checklist and advice for everyone. Insights is the opposite. Every plan, recommendation, and bit of copy is built from your real business — your place, your community, your voice — never a template. It's creatively rural-focused, because no two rural businesses are alike.
Free — no card needed
Make a free account and these three are yours, no card required.
What does Competitive Analysis do?
It sizes up the other businesses competing for your customers and shows where you can stand out — the gaps they're leaving open and the moves that set you apart. Know your field before you spend a dollar competing in it. Free, no card.
What is the 60-Day Growth Plan?
A day-by-day roadmap built around your business, your location, and your competition. It tells you exactly what to do over the next two months to show up better online — real tasks you can check off, not vague advice. Free to start.
What does Local Pulse do?
It watches your local weather, news, and seasons, then hands you ready-to-post marketing tied to what's actually happening around town — first frost, a fair coming in, a drought advisory. The right message at the right moment, no guessing. Free.
The Whole Toolkit — $99/month
Everything else lives in one place — the whole toolkit — for $99 a month.
What does the Dashboard show?
Your growth command center — live site health, your search and visitor numbers, and quick access to every tool in one place. Open it and see how your business is doing online at a glance, right from your phone or the front counter.
What does Keyword Targets do?
It finds the words folks actually type when they're looking for what you sell, tags each as a search, a question, or a local opportunity, and tracks where you rank — so you go after the terms worth winning instead of guessing.
What does the SEO Audit do?
It crawls your website and grades it across 16 things that affect how you show up on Google — titles, headings, mobile-friendliness, speed, and more — then hands you a plain-language, prioritized list of what to fix first. It's the same checkup other folks charge a fortune for.
What do the Recommendations do?
Plain, prioritized next steps for growing your business, tailored to your situation and focused on what'll actually make a difference. No fluff, no overwhelm — just the handful of things worth doing next, in the order to do them.
What does the Brand Workshop do?
It helps you pin down your brand — your voice, your colors, and what makes you you — so everything you put out looks and sounds like one consistent business. Bring your own colors, or start from suggestions built around your logo.
What does the Facebook Content Development do?
It builds a 16-week calendar of post ideas made for your business and community, writes the full post with one click, and lets you publish or schedule straight to Facebook — so the blank-screen problem is gone for good.
What does the Google Ads Builder (beta) do?
It walks you through a Google Ads campaign — keywords, ad copy, budget, your drive-time zip codes — even if you've never run an ad. Unlike the big tools that profit when you spend more, it shows you how to spend less, and I never make a penny off your ad budget.
What does the Territory Map do?
It maps your real service area from your own Google data, showing which towns you're reaching and which ones within driving range you're missing — so you know exactly where to aim your ads and your outreach.
What does GBP Intelligence (beta) do?
It keeps an eye on your Google Business Profile — the listing folks see on Google Maps and Search — showing how it's performing and where it's costing you customers, so your most important free listing works as hard as you do.
What does the Holiday Calendar do?
It tracks the holidays, school breaks, and local occasions that matter to your community and hands you ready-to-post copy for each — so you catch the seasonal moments your customers are already thinking about, without keeping the calendar yourself.
What does the Seasonal Planner do?
It maps your year by season, showing the marketing plays that fit each stretch for a business like yours — so you get ahead of the busy times instead of scrambling once they're already on top of you.
What does Print Marketing do?
It helps you plan and write print that still pulls out here — mailers, flyers, local ads — built around your business and community. The mailbox and the bulletin board still matter in a small town.
What does the Referral Program do?
It turns happy neighbors into your best marketing. The Split-the-Bill referral gives both you and the person you refer a 50% credit after their first paid month — word of mouth, rewarded. The most trusted advertising there is.
See it work on your own business
Run a free 2-minute checkup, or create a free account — your competitive analysis, growth plan, and Local Pulse are free, no card. And if you'd rather have a real person handle it, that's here too.