What you're getting
50 seats. $44.99/mo for your first year, then $99.
The whole toolkit, at the founding price for your first year — instead of $99. Try everything free for 7 days first. The founding window closes July 31, 2026 — or at 50 seats, whichever comes first.
Claim a founding seatCard holds your seat. You'll get a heads-up before the first charge — never a surprise. Founding Member Terms.
- Free for 7 days — I won't charge you a dime until you've had a full week to put it to work.
- $44.99/mo for your first year, then the standard $99 — lock it in before these 50 seats are gone.
- Walk away anytime, one click. No phone call, no runaround.
- I'll help you get set up myself — a real person, on your first campaign.
- 72-hour money-back even after the trial, no questions asked.
- Runs right from your phone — out at the fence line, behind the counter, in the truck.
- A direct line to me, and a hand in shaping what I build next.
Got something to advertise? Let's find your best shot
Tell me about it and I'll show you the highest-ROI ways to get it in front of the right folks — ranked for your business and your town — plus ready-to-use copy for your best move. If you decide to sign up, you'll be able to write the full content and live post with your pictures straight to Facebook.
Why we're not like the big marketing tools
Same tools the big outfits charge a fortune for — but built different, on purpose.
Built around you — never a template
Most tools hand everybody the same playbook and just drop in your business name. Not here. Every plan, post, and recommendation is built from your real business — your town, your weather, your busy season, the folks you're trying to reach. That kind of personalization is the whole point, and it runs miles deeper than what the big tools bother to do.
Made in America, by someone you can reach
This was built and is run right here in the U.S. — by me, one American businesswoman, not a faceless company an ocean away. No call center, no account manager who's never heard of your town. Just a real person who answers, with skin in the game same as you.
The big tools, for the little guys
The good marketing tools have always been priced for folks with deep pockets. That never sat right with me. Mom-and-pop shops, local trades, the family business on Main Street — you deserve the same shot at getting seen online as anybody. So I built it for us, and priced it to actually be within reach. Everybody gets a fair shot.
Folks like you, already seeing it work
“I got direct emails and Calendly appointments the very next day, because the software found an email glitch on my website. I'd been paying for referrals for months.”
“Saw an increase in booked appointments by week three.”
Meet the founder
Just me — and I'm the one that answers the phone.
I've been "different" since I was about two — autistic, and later ADHD too. For most of my life that meant being the one who didn't fit: gifted on paper (I tested in the top fraction of a percent, with near-perfect scores) and somehow still a disappointment in the room, picked on from first grade on. The world has a bad habit of reading "built differently" as "not trying hard enough." I know exactly what that costs.
I also know it's wrong — because I did the work anyway. I'm a Ph.D. biochemist; my research on chromatin has appeared in journals like Nature Structural Biology and the Journal of Biological Chemistry. I'm a certified project manager (PMP). I spent two decades in biotech and pharma — HPV vaccines, antibody treatments for asthma and COPD, a gene therapy I helped drive from the lab bench to a clinical trial in record time. And I've always been a techie; computers and code just make sense to me, the way they don't for most folks.
The hardest part of my story is my son, Lawrence. I lost him to suicide in 2010. He had the biggest heart of anyone I've known — he could walk into a room and make every single person feel like a million dollars. He, and his two sisters, are the why behind everything I build now. Losing him taught me, all the way down, that everyone deserves grace and a fair shot — especially the people the world is quickest to overlook.
What changed this year is that I started using AI — not as a gimmick, but as the bridge my brain always needed. To say what I actually mean. To hold the thread. To get across the thing that used to get lost. It worked. And once I had that bridge, I built this whole platform myself in about five weeks — not because I cut corners, but because I finally could, and I couldn't not.
That's what Insights really is: the same leverage the big-city world keeps for itself, handed instead to the businesses out here that get forgotten. You shouldn't need a deep wallet or a marketing degree to get found and grow — just the right tools, and a neighbor who'll be straight with you.
That's me — out near Red Feather Lakes with my horses and my husband, Chris. When you reach out, you get me, not a call center.
Selected publications
- Fan JY, Gordon F, Luger K, Hansen JC, Tremethick D. The essential histone variant H2A.Z regulates the equilibrium between different chromatin conformational states. Nat Struct Biol. 2002;9(3):172-176.
- Gordon FE, Luger K, Hansen JC. The core histone N-terminal tail domains function additively and independently in salt-dependent oligomerization of nucleosomal arrays. J Biol Chem. 2005;280(40):33701-33706.
- Li J, …, Gordon F, …, de Bruin A. Synergistic function of E2F7 and E2F8 is essential for cell survival and embryonic development. Dev Cell. 2008;14(1):62-75.
- Martin F, Baskaran P, Ma X, et al. Structure of cinaciguat (BAY 58-2667) bound to Nostoc H-NOX domain reveals insights into heme-mimetic activation of soluble guanylyl cyclase. J Biol Chem. 2010;285(29):22651-22657.
- Bultema JJ, Boyle JA, Malenke PB, Martin FE, et al. Myosin Vc works in lysosome-related organelle biogenesis through interactions with Rab32 and Rab38. J Biol Chem. 2014;289(48):33513-33528.
Published as F.E. Gordon and F. Martin. Full CV on request.
Proof · Real Money, Real Account
Our tool vs. the pros — head-to-head in one account
We let the Insights tool build a Google Ads campaign and ran it in the same account, over the same 28 days, against the same audience as campaigns a professional set up by hand. Then we pulled the numbers straight from Google's own reporting.
For half the budget, the tool's campaign delivered about four times the clicks and roughly eight times the clicks per dollar. This isn't a demo or a projection — it's real money in a real account.
The numbers (verified from the Google Ads API)
| Metric | 🟢 Tool-built | Pro (hand-built) | Edge |
|---|---|---|---|
| Ad spend | $23.94 | $46.76 | ~½ the spend |
| Impressions (times shown) | 369 | 181 | 2.0× more |
| Clicks | 107 | 28 | 3.8× more |
| Click-through rate | 29.0% | 15.5% | 1.9× higher |
| Average cost per click | $0.22 | $1.67 | 7.6× cheaper |
| Clicks per dollar | 4.5 | 0.6 | 7.5× more |
| Impression share (auctions you showed in) | 61.2% | ~10.7% | 5.7× higher |
Claim your founding seat
Founding seats are for registered rural businesses. We confirm it straight from your Site Setup — no forms to fill out twice.
12 founding seats left until July 31st
First, grab your free account
No card, no catch. Set up your free account, run your checkup, then claim your founding seat from inside.
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